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Oakley release new Kokoro Collection

Words by McConvey Cycles

on 16/10/2020 11:04:00

Oakley launches new Kokoro collection designed by Meguru Yamaguchi | Gear |  BikeBiz

Oakley has launched the new Kokoro collection designed by artist Meguru Yamaguchi.

To mark the launch, Oakley is making a $200,000 donation to support the COVID-19 Solidarity Response Fund for the World Health Organization.

“‘Kokoro,’ a Japanese word meaning ‘heart; mind; spirit,’ unifies athletes of all abilities, professional and every day alike,” said a statement. “Embodying the brilliance and beauty of humanity, the collection aims to inspire a sense of belonging and community in a time where the need has never been greater.”

“I was very excited when Oakley reached out to collaborate, as I’ve been a fan of the brand since my high school days,” said Yamaguchi. “When I connected with the athletes as part of the discovery phase, I was moved by their united passion for sport. Designing a collection that was emblematic of this shared passion was core to my process and I’m thrilled with the results.”

The WHO’s COVID-19 Solidarity Response Fund supports global efforts to track and understand the spread of the virus, ensure patients get the care they need, ensure frontline workers get essential supplies, and accelerate efforts in developing vaccines, tests, and treatments.